{"id":6597,"date":"2025-05-12T11:09:37","date_gmt":"2025-05-12T09:09:37","guid":{"rendered":"https:\/\/felceazzurra.it\/notre-histoire\/"},"modified":"2026-07-22T09:16:19","modified_gmt":"2026-07-22T07:16:19","slug":"notre-histoire","status":"publish","type":"page","link":"https:\/\/felceazzurra.it\/fr\/notre-histoire\/","title":{"rendered":"Notre histoire"},"content":{"rendered":"<header class=\"section bg-primary text-white portrait:min-h-[35vh] landscape:min-h-[30rem] has-bg-image no-gap hero hero--overlay relative flex items-end justify-center overflow-hidden text-white\">\n  <div class=\"absolute inset-0 after:absolute after:inset-0 after:bg-black\/40 [&#038;_figure]:rounded-none\">\n    <figure\n      class=\"image overflow-hidden h-full w-full bg-primary-100   \" >\n    <img decoding=\"async\"\n        src=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e2782fec1c6c90ab6a3447_felce-azzurra-la-nostra-storia.jpg\"\n        srcset=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e2782fec1c6c90ab6a3447_felce-azzurra-la-nostra-storia-300x169.jpg 300w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e2782fec1c6c90ab6a3447_felce-azzurra-la-nostra-storia-1600x900.jpg 1600w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e2782fec1c6c90ab6a3447_felce-azzurra-la-nostra-storia-150x84.jpg 150w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e2782fec1c6c90ab6a3447_felce-azzurra-la-nostra-storia.jpg 1920w\"                 alt=\"Notre histoire\"\n        class=\"object-cover object-center h-full w-full\"\n    \/>\n      <\/figure>\n  <\/div>\n\n  \n  <div class=\"relative z-10 w-full py-16\">\n\n          <nav aria-label=\"Breadcrumb\" class=\"breadcrumb text-2xs overflow-x-auto max-md:whitespace-nowrap is-scrollbar-hidden mb-8\">\n  <div class=\"w-full container px-container mx-auto pb-0.5\">\n  <ol class=\"inline-flex items-center border border-white\/20 px-4 py-2 rounded-full mr-container\">\n\n                        <li class=\"flex items-center\">\n            <a href=\"https:\/\/felceazzurra.it\/fr\/\" class=\"text-white\/60 transition-colors hover:text-white line-clamp-1\">\n              Accueil\n            <\/a>\n            <svg class=\"shrink-0 size-3 mx-4 text-white\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\" fill=\"currentColor\" aria-hidden=\"true\" data-slot=\"icon\">\n  <path fill-rule=\"evenodd\" d=\"M8.22 5.22a.75.75 0 0 1 1.06 0l4.25 4.25a.75.75 0 0 1 0 1.06l-4.25 4.25a.75.75 0 0 1-1.06-1.06L11.94 10 8.22 6.28a.75.75 0 0 1 0-1.06Z\" clip-rule=\"evenodd\"\/>\n<\/svg>          <\/li>\n              \n    <\/ol>\n<\/div>\n<\/nav>\n    \n    <div class=\"w-full container px-container mx-auto\">\n  <div class=\"text-left max-w-2xl space-y-8\">\n        \n\n        <h1 class=\"text-[currentColor]\">Notre histoire<\/h1>\n\n        <div class=\"max-w-[520px]  space-y-2\">\n          <p>Depuis plus d&rsquo;un si\u00e8cle, Felce Azzurra incarne la passion, l&rsquo;innovation et la qualit\u00e9, devenant ainsi un symbole de bien-\u00eatre et de parfums uniques, appr\u00e9ci\u00e9s dans le monde entier.<\/p>\n\n        <\/div>\n\n        \n      <\/div>\n<\/div>\n  <\/div>\n<\/header>\n<section class=\"section bg-primary text-white no-gap py-prose block block-sfondo-blu is-style-default\" id=\"sfondo-blu-block_e5b3fac61df86dad55c00fd21ab0ce06\">\n  <div class=\"w-full container px-container mx-auto\">\n  <div class=\"prose mx-auto\">\n        \n\n<h2 class=\"wp-block-heading\">Le parfum d&rsquo;une histoire italienne<\/h2>\n\n\n\n<p>C&rsquo;est dans les laboratoires Paglieri, cette entreprise fond\u00e9e \u00e0 Alexandrie en 1876 et sp\u00e9cialis\u00e9e dans la production de parfums, que naissent les compositions olfactives uniques de Felce Azzurra, la marque qui consid\u00e8re le parfum comme un vecteur de bien-\u00eatre, allant des soins du corps \u00e0 ceux de la maison et du linge. Un univers de notes parfum\u00e9es qui caressent le corps, avant de s\u2019entrem\u00ealer aux v\u00eatements qui l\u2019habillent. <\/p>\n\n\n\n<p>Le parcours de Felce Azzurra consiste \u00e0 insuffler l&rsquo;art ancien et raffin\u00e9 de la parfumerie dans chaque geste et chaque rituel du quotidien : en effet, tous les produits de la gamme sont le fruit d\u2019une \u00e9tude approfondie des essences et de cette alchimie des associations capable de raviver les souvenirs, en \u00e9veillant des \u00e9motions et en procurant une sensation de bien-\u00eatre.<\/p>\n\n\n      <\/div>\n<\/div>\n<\/section>\n<section class=\"section bg-secondary-100 no-gap py-prose extend-container\" id=\"testo-e-immagine-block_879924b10a0e205adcb246341a054d27\">\n  <div class=\"w-full container px-container mx-auto space-y-grid\">\n  <div class=\"text-media grid grid-cols-12 md:items-center rounded-fa overflow-hidden is-reverse bg-transparent\">\n\n  \n  <div class=\"col-span-12 md:col-span-6 md:order-2 md:col-start-7 self-stretch [&#038;_figure]:rounded-fa\">\n    <figure\n      class=\"image overflow-hidden h-full w-full bg-primary-100  aspect-square \" >\n    <img decoding=\"async\"\n        src=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c56a9f8d796d0d2f1b_felce-azzurra14.jpg\"\n        srcset=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c56a9f8d796d0d2f1b_felce-azzurra14-300x300.jpg 300w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c56a9f8d796d0d2f1b_felce-azzurra14-150x150.jpg 150w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c56a9f8d796d0d2f1b_felce-azzurra14.jpg 520w\"                 alt=\"Une histoire de c\u0153urs, d&#039;esprit et de nez\"\n        class=\"object-cover object-center h-full w-full\"\n    \/>\n      <\/figure>\n  <\/div>\n\n  \n  <div class=\"col-span-12 md:col-span-4 md:col-start-2 p-container md:px-0 md:py-16 space-y-7\">\n    <header>\n      <h2 class=\"h2\">Une histoire de c\u0153urs, d&rsquo;esprit et de nez<\/h2>\n    <\/header>\n\n          <div class=\"prose max-w-md\">\n        <p>Felce Azzurra, c&rsquo;est la tradition et l&rsquo;artisanat, celui de mains et de nez qui s\u00e9lectionnent et dosent les essences. Felce Azzurra incarne des symboles devenus d\u00e9sormais embl\u00e9matiques et qui ont marqu\u00e9 l&rsquo;imaginaire collectif de plusieurs g\u00e9n\u00e9rations : une couleur, le bleu, une nuance qui \u00e9voque la s\u00e9r\u00e9nit\u00e9 et la puret\u00e9 ; une plante, la foug\u00e8re, une plante \u00e0 feuilles persistantes qui symbolise le myst\u00e8re ; mais surtout un parfum, unique et inimitable. Une combinaison de plus d\u2019une centaine d\u2019ingr\u00e9dients provenant du monde entier, une formule encore secr\u00e8te, consign\u00e9e \u00e0 la main dans les pages d\u2019un carnet transmis de p\u00e8re en fils.  <\/p>\n\n      <\/div>\n    \n    \n  <\/div>\n\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section extend-container\" id=\"testo-e-immagine-block_a6a7d3ac56e1cbc15fe2c0d8f2fc4283\">\n  <div class=\"w-full container px-container mx-auto space-y-grid\">\n  <div class=\"text-media grid grid-cols-12 md:items-center rounded-fa overflow-hidden bg-transparent\">\n\n  \n  <div class=\"col-span-12 md:col-span-6  self-stretch [&#038;_figure]:rounded-fa\">\n    <figure\n      class=\"image overflow-hidden h-full w-full bg-primary-100  aspect-square \" >\n    <img decoding=\"async\"\n        src=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c50228f65de0bf8f51_felce-azzurra11.jpg\"\n        srcset=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c50228f65de0bf8f51_felce-azzurra11-300x300.jpg 300w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c50228f65de0bf8f51_felce-azzurra11-150x150.jpg 150w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c50228f65de0bf8f51_felce-azzurra11.jpg 520w\"                 alt=\"Les produits embl\u00e9matiques\"\n        class=\"object-cover object-center h-full w-full\"\n    \/>\n      <\/figure>\n  <\/div>\n\n  \n  <div class=\"col-span-12 md:col-span-4 md:col-start-8 p-container md:px-0 md:py-16 space-y-7\">\n    <header>\n      <h2 class=\"h2\">Les produits embl\u00e9matiques<\/h2>\n    <\/header>\n\n          <div class=\"prose max-w-md\">\n        <p>Felce Azzurra a \u00e9crit une histoire indissociable de celle de l\u2019entreprise dont elle est issue, une histoire faite d\u2019intuitions, d\u2019innovation et de succ\u00e8s. Tout commence dans un atelier artisanal, entre ingr\u00e9dients et nez, o\u00f9 voit le jour la premi\u00e8re eau de toilette Felce Azzurra, qui d\u00e9fie le mythe de la parfumerie fran\u00e7aise avec un parfum unique et un emballage qui se renouvelle d\u2019ann\u00e9e en ann\u00e9e. C\u2019est le d\u00e9but d\u2019un parcours qui, en 1926, aboutit \u00e0 la cr\u00e9ation du talc Felce Azzurra, ic\u00f4ne intemporelle, symbole d\u2019\u00e9l\u00e9gance et de fra\u00eecheur. Dans les ann\u00e9es 1930, la poudre Velluto di Hollywood marque une \u00e8re de renaissance. Un produit raffin\u00e9, symbole d\u2019une beaut\u00e9 retrouv\u00e9e apr\u00e8s la p\u00e9riode sombre de la guerre. Dans les ann\u00e9es 1970, la marque fait le grand saut, passant du cercle restreint des parfumeries \u00e0 la grande distribution : Felce Azzurra fait son entr\u00e9e dans tous les foyers avec le premier gel douche de la gamme, un moment de bien-\u00eatre qui conquiert le c\u0153ur des familles italiennes.     <\/p>\n\n      <\/div>\n    \n    \n  <\/div>\n\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section extend-container\" id=\"testo-e-immagine-block_9e7d3bddc5a24ae2f6892344a7ee82a9\">\n  <div class=\"w-full container px-container mx-auto space-y-grid\">\n  <div class=\"text-media grid grid-cols-12 md:items-center rounded-fa overflow-hidden is-reverse bg-transparent\">\n\n  \n  <div class=\"col-span-12 md:col-span-6 md:order-2 md:col-start-7 self-stretch [&#038;_figure]:rounded-fa\">\n    <figure\n      class=\"image overflow-hidden h-full w-full bg-primary-100  aspect-square \" >\n    <img decoding=\"async\"\n        src=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c553a69b4175957136_felce-azzurra05.jpg\"\n        srcset=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c553a69b4175957136_felce-azzurra05-300x300.jpg 300w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c553a69b4175957136_felce-azzurra05-150x150.jpg 150w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c553a69b4175957136_felce-azzurra05.jpg 520w\"                 alt=\"Les affiches\"\n        class=\"object-cover object-center h-full w-full\"\n    \/>\n      <\/figure>\n  <\/div>\n\n  \n  <div class=\"col-span-12 md:col-span-4 md:col-start-2 p-container md:px-0 md:py-16 space-y-7\">\n    <header>\n      <h2 class=\"h2\">Les affiches<\/h2>\n    <\/header>\n\n          <div class=\"prose max-w-md\">\n        <p>Felce Azzurra n\u2019est pas seulement un parfum, c\u2019est une image qui \u00e9voque des \u00e9motions. Ses parfums ont \u00e9t\u00e9 immortalis\u00e9s dans des affiches qui ont marqu\u00e9 l\u2019histoire de la publicit\u00e9, des visages des divas hollywoodiennes aux illustrations \u00e9vocatrices de Gino Boccasile, qui a su capturer l\u2019essence de la marque gr\u00e2ce \u00e0 son trait unique. Chaque image, chaque affiche, est un po\u00e8me visuel qui transmet l\u2019intimit\u00e9 et le charme des parfums Felce Azzurra.  <\/p>\n\n      <\/div>\n    \n    \n  <\/div>\n\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section extend-container\" id=\"testo-e-immagine-block_156017598778c0f30e5a6043494e9f74\">\n  <div class=\"w-full container px-container mx-auto space-y-grid\">\n  <div class=\"text-media grid grid-cols-12 md:items-center rounded-fa overflow-hidden bg-transparent\">\n\n  \n  <div class=\"col-span-12 md:col-span-6  self-stretch [&#038;_figure]:rounded-fa\">\n    <figure\n      class=\"image overflow-hidden h-full w-full bg-primary-100  aspect-square \" >\n    <img decoding=\"async\"\n        src=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c563e8985ec1b86b9c_felce-azzurra02.jpg\"\n        srcset=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c563e8985ec1b86b9c_felce-azzurra02-300x300.jpg 300w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c563e8985ec1b86b9c_felce-azzurra02-150x150.jpg 150w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c563e8985ec1b86b9c_felce-azzurra02.jpg 520w\"                 alt=\"La publicit\u00e9\"\n        class=\"object-cover object-center h-full w-full\"\n    \/>\n      <\/figure>\n  <\/div>\n\n  \n  <div class=\"col-span-12 md:col-span-4 md:col-start-8 p-container md:px-0 md:py-16 space-y-7\">\n    <header>\n      <h2 class=\"h2\">La publicit\u00e9<\/h2>\n    <\/header>\n\n          <div class=\"prose max-w-md\">\n        <p>Gr\u00e2ce \u00e0 la clairvoyance de Paglieri, Felce Azzurra a \u00e9galement conquis le petit \u00e9cran. Dans les ann\u00e9es 60, l\u2019\u00e9mission \u00ab Carosello \u00bb a fait entrer le talc Felce Azzurra dans les foyers italiens, sur la musique l\u00e9g\u00e8re et entra\u00eenante du Quartetto Cetra. Dans les ann\u00e9es 70, le charme d\u2019Alberto Lupo accompagne les femmes au rythme des notes du parfum, tandis que dans les ann\u00e9es 80, Ornella Vanoni et Loredana Bert\u00e8 deviennent les voix de ce moment de bien-\u00eatre d\u00e9di\u00e9 \u00e0 la salle de bains. Dans les ann\u00e9es 2000, l\u2019image de la marque se renouvelle, mais son essence reste la m\u00eame : celle d\u2019un bien-\u00eatre intemporel, toujours pr\u00eat \u00e0 raconter de nouvelles histoires de soins et de beaut\u00e9.   <\/p>\n\n      <\/div>\n    \n    \n  <\/div>\n\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6597","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/felceazzurra.it\/fr\/wp-json\/wp\/v2\/pages\/6597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/felceazzurra.it\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/felceazzurra.it\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/felceazzurra.it\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/felceazzurra.it\/fr\/wp-json\/wp\/v2\/comments?post=6597"}],"version-history":[{"count":1,"href":"https:\/\/felceazzurra.it\/fr\/wp-json\/wp\/v2\/pages\/6597\/revisions"}],"predecessor-version":[{"id":6603,"href":"https:\/\/felceazzurra.it\/fr\/wp-json\/wp\/v2\/pages\/6597\/revisions\/6603"}],"wp:attachment":[{"href":"https:\/\/felceazzurra.it\/fr\/wp-json\/wp\/v2\/media?parent=6597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}