{"id":3938,"date":"2025-05-12T11:09:37","date_gmt":"2025-05-12T09:09:37","guid":{"rendered":"https:\/\/felceazzurra.it\/la-nostra-storia\/"},"modified":"2025-06-30T16:56:47","modified_gmt":"2025-06-30T14:56:47","slug":"la-nostra-storia","status":"publish","type":"page","link":"https:\/\/felceazzurra.it\/en\/la-nostra-storia\/","title":{"rendered":"Our Story"},"content":{"rendered":"<header class=\"section bg-primary text-white portrait:min-h-[35vh] landscape:min-h-[30rem] has-bg-image no-gap hero hero--overlay relative flex items-end justify-center overflow-hidden text-white\">\n  <div class=\"absolute inset-0 after:absolute after:inset-0 after:bg-black\/40 [&#038;_figure]:rounded-none\">\n    <figure\n      class=\"image overflow-hidden h-full w-full bg-primary-100   \" >\n    <img decoding=\"async\"\n        src=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e2782fec1c6c90ab6a3447_felce-azzurra-la-nostra-storia.jpg\"\n        srcset=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e2782fec1c6c90ab6a3447_felce-azzurra-la-nostra-storia-300x169.jpg 300w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e2782fec1c6c90ab6a3447_felce-azzurra-la-nostra-storia-1600x900.jpg 1600w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e2782fec1c6c90ab6a3447_felce-azzurra-la-nostra-storia-150x84.jpg 150w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e2782fec1c6c90ab6a3447_felce-azzurra-la-nostra-storia.jpg 1920w\"                 alt=\"Our Story\"\n        class=\"object-cover object-center h-full w-full\"\n    \/>\n      <\/figure>\n  <\/div>\n\n  \n  <div class=\"relative z-10 w-full py-16\">\n\n          <nav aria-label=\"Breadcrumb\" class=\"breadcrumb text-2xs overflow-x-auto max-md:whitespace-nowrap is-scrollbar-hidden mb-8\">\n  <div class=\"w-full container px-container mx-auto pb-0.5\">\n  <ol class=\"inline-flex items-center border border-white\/20 px-4 py-2 rounded-full mr-container\">\n\n                        <li class=\"flex items-center\">\n            <a href=\"https:\/\/felceazzurra.it\/en\/\" class=\"text-white\/60 transition-colors hover:text-white line-clamp-1\">\n              Home\n            <\/a>\n            <svg class=\"shrink-0 size-3 mx-4 text-white\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\" fill=\"currentColor\" aria-hidden=\"true\" data-slot=\"icon\">\n  <path fill-rule=\"evenodd\" d=\"M8.22 5.22a.75.75 0 0 1 1.06 0l4.25 4.25a.75.75 0 0 1 0 1.06l-4.25 4.25a.75.75 0 0 1-1.06-1.06L11.94 10 8.22 6.28a.75.75 0 0 1 0-1.06Z\" clip-rule=\"evenodd\"\/>\n<\/svg>          <\/li>\n              \n    <\/ol>\n<\/div>\n<\/nav>\n    \n    <div class=\"w-full container px-container mx-auto\">\n  <div class=\"text-left max-w-2xl space-y-8\">\n        \n\n        <h1 class=\"text-[currentColor]\">Our Story<\/h1>\n\n        <div class=\"max-w-[520px]  space-y-2\">\n          <p>For more than a century, Felce Azzurra has been writing a story of passion, innovation, and quality, becoming a symbol of well-being and unique fragrances loved around the world.<\/p>\n\n        <\/div>\n\n        \n      <\/div>\n<\/div>\n  <\/div>\n<\/header>\n<section class=\"section bg-primary text-white no-gap py-prose block block-sfondo-blu is-style-default\" id=\"sfondo-blu-block_085005c19a0b18db017ce55021a664b4\">\n  <div class=\"w-full container px-container mx-auto\">\n  <div class=\"prose mx-auto\">\n        \n\n<h2 class=\"wp-block-heading\">The Scent of an Italian Story<\/h2>\n\n\n\n<p>In the Paglieri laboratories\u2014founded in Alessandria in 1876 with a focus on perfume production\u2014the unique olfactory blends of Felce Azzurra come to life. This brand embraces fragrance as a pathway to well-being, starting with body care and extending to home and laundry care. A world of fragrant notes that gently caress the body and weave into the clothes that embrace it.<\/p>\n\n\n\n<p>Felce Azzurra follows a path that infuses the ancient and refined art of perfumery into every daily gesture and ritual. Each product in the range embodies a deep study of essences and a unique alchemy of combinations designed to spark memories, awaken emotions, and evoke a sense of well-being.<\/p>\n\n\n      <\/div>\n<\/div>\n<\/section>\n<section class=\"section bg-secondary-100 no-gap py-prose extend-container\" id=\"testo-e-immagine-block_bf92291da2f7c15ba35b92004db34643\">\n  <div class=\"w-full container px-container mx-auto space-y-grid\">\n  <div class=\"text-media grid grid-cols-12 md:items-center rounded-fa overflow-hidden is-reverse bg-transparent\">\n\n  \n  <div class=\"col-span-12 md:col-span-6 md:order-2 md:col-start-7 self-stretch [&#038;_figure]:rounded-fa\">\n    <figure\n      class=\"image overflow-hidden h-full w-full bg-primary-100  aspect-square \" >\n    <img decoding=\"async\"\n        src=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c56a9f8d796d0d2f1b_felce-azzurra14.jpg\"\n        srcset=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c56a9f8d796d0d2f1b_felce-azzurra14-300x300.jpg 300w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c56a9f8d796d0d2f1b_felce-azzurra14-150x150.jpg 150w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c56a9f8d796d0d2f1b_felce-azzurra14.jpg 520w\"                 alt=\"A Story of Hearts, Minds, and Noses\"\n        class=\"object-cover object-center h-full w-full\"\n    \/>\n      <\/figure>\n  <\/div>\n\n  \n  <div class=\"col-span-12 md:col-span-4 md:col-start-2 p-container md:px-0 md:py-16 space-y-7\">\n    <header>\n      <h2 class=\"h2\">A Story of Hearts, Minds, and Noses<\/h2>\n    <\/header>\n\n          <div class=\"prose max-w-md\">\n        <p>Felce Azzurra is tradition and craftsmanship\u2014shaped by hands and noses that select and blend essences. Felce Azzurra carries with it symbols that have become iconic and embedded in the collective imagination of generations: a color\u2014blue, evoking serenity and cleanliness; a plant\u2014the fern, an evergreen symbol of mystery; and above all, a fragrance\u2014unique and inimitable. A blend of over one hundred ingredients sourced from around the world, with a secret formula still handwritten in a notebook passed down from father to son.<\/p>\n\n      <\/div>\n    \n    \n  <\/div>\n\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section extend-container\" id=\"testo-e-immagine-block_a4abf8d474492fa8950c7aee334edb1c\">\n  <div class=\"w-full container px-container mx-auto space-y-grid\">\n  <div class=\"text-media grid grid-cols-12 md:items-center rounded-fa overflow-hidden bg-transparent\">\n\n  \n  <div class=\"col-span-12 md:col-span-6  self-stretch [&#038;_figure]:rounded-fa\">\n    <figure\n      class=\"image overflow-hidden h-full w-full bg-primary-100  aspect-square \" >\n    <img decoding=\"async\"\n        src=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c50228f65de0bf8f51_felce-azzurra11.jpg\"\n        srcset=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c50228f65de0bf8f51_felce-azzurra11-300x300.jpg 300w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c50228f65de0bf8f51_felce-azzurra11-150x150.jpg 150w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c50228f65de0bf8f51_felce-azzurra11.jpg 520w\"                 alt=\"Iconic Products\"\n        class=\"object-cover object-center h-full w-full\"\n    \/>\n      <\/figure>\n  <\/div>\n\n  \n  <div class=\"col-span-12 md:col-span-4 md:col-start-8 p-container md:px-0 md:py-16 space-y-7\">\n    <header>\n      <h2 class=\"h2\">Iconic Products<\/h2>\n    <\/header>\n\n          <div class=\"prose max-w-md\">\n        <p>Felce Azzurra has written a story deeply intertwined with the company that created it\u2014a story of intuition, innovation, and success. It all began in an artisanal workshop, among ingredients and perfumers, where the first Felce Azzurra Eau de Toilette was born\u2014challenging the myth of French perfumery with a unique fragrance and packaging that has been evolving year after year. It marked the beginning of a journey that, in 1926, led to the creation of Felce Azzurra talcum powder\u2014an iconic, timeless symbol of elegance and freshness. In the 1930s, the Velluto di Hollywood face powder marked an era of renewal. A refined product, symbolizing rediscovered beauty after the dark years of war. In the 1970s, Felce Azzurra made the leap from exclusive perfumeries to large-scale retail, entering homes across the country with the launch of its first shower gel\u2014a beauty ritual that won the hearts of Italian families.<\/p>\n\n      <\/div>\n    \n    \n  <\/div>\n\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section extend-container\" id=\"testo-e-immagine-block_634925b3c21c7d44df9837ff597166ce\">\n  <div class=\"w-full container px-container mx-auto space-y-grid\">\n  <div class=\"text-media grid grid-cols-12 md:items-center rounded-fa overflow-hidden is-reverse bg-transparent\">\n\n  \n  <div class=\"col-span-12 md:col-span-6 md:order-2 md:col-start-7 self-stretch [&#038;_figure]:rounded-fa\">\n    <figure\n      class=\"image overflow-hidden h-full w-full bg-primary-100  aspect-square \" >\n    <img decoding=\"async\"\n        src=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c553a69b4175957136_felce-azzurra05.jpg\"\n        srcset=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c553a69b4175957136_felce-azzurra05-300x300.jpg 300w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c553a69b4175957136_felce-azzurra05-150x150.jpg 150w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c553a69b4175957136_felce-azzurra05.jpg 520w\"                 alt=\"Posters\"\n        class=\"object-cover object-center h-full w-full\"\n    \/>\n      <\/figure>\n  <\/div>\n\n  \n  <div class=\"col-span-12 md:col-span-4 md:col-start-2 p-container md:px-0 md:py-16 space-y-7\">\n    <header>\n      <h2 class=\"h2\">Posters<\/h2>\n    <\/header>\n\n          <div class=\"prose max-w-md\">\n        <p>Felce Azzurra is not just a fragrance\u2014it\u2019s an image that tells a story of emotions. Its fragrances have been immortalized in posters that marked the history of advertising\u2014from the faces of Hollywood stars to the evocative illustrations of Gino Boccasile, who captured the essence of the brand with his unmistakable style. Every image, every poster, is a visual poem that conveys the intimacy and charm of Felce Azzurra fragrances.<\/p>\n\n      <\/div>\n    \n    \n  <\/div>\n\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section extend-container\" id=\"testo-e-immagine-block_05f71cad5ac068dd0519f1c792f5395c\">\n  <div class=\"w-full container px-container mx-auto space-y-grid\">\n  <div class=\"text-media grid grid-cols-12 md:items-center rounded-fa overflow-hidden bg-transparent\">\n\n  \n  <div class=\"col-span-12 md:col-span-6  self-stretch [&#038;_figure]:rounded-fa\">\n    <figure\n      class=\"image overflow-hidden h-full w-full bg-primary-100  aspect-square \" >\n    <img decoding=\"async\"\n        src=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c563e8985ec1b86b9c_felce-azzurra02.jpg\"\n        srcset=\"https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c563e8985ec1b86b9c_felce-azzurra02-300x300.jpg 300w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c563e8985ec1b86b9c_felce-azzurra02-150x150.jpg 150w, https:\/\/felceazzurra.it\/wp-content\/uploads\/2025\/05\/67e271c563e8985ec1b86b9c_felce-azzurra02.jpg 520w\"                 alt=\"Advertising\"\n        class=\"object-cover object-center h-full w-full\"\n    \/>\n      <\/figure>\n  <\/div>\n\n  \n  <div class=\"col-span-12 md:col-span-4 md:col-start-8 p-container md:px-0 md:py-16 space-y-7\">\n    <header>\n      <h2 class=\"h2\">Advertising<\/h2>\n    <\/header>\n\n          <div class=\"prose max-w-md\">\n        <p>Thanks to Paglieri\u2019s foresight, Felce Azzurra also made its mark on the small screen. In the 1960s, Carosello brought Felce Azzurra Talcum Powder into Italian homes, with the lighthearted charm and rhythm of Quartetto Cetra. In the 1970s, the charm of Alberto Lupo guided women through the notes of the fragrance, while in the 1980s, Ornella Vanoni and Loredana Bert\u00e8 became the voices of the well-being moment dedicated to bathing. In the 2000s, the brand\u2019s image was refreshed, but its essence remained unchanged: a timeless sense of well-being, always ready to tell new stories of care and beauty.<\/p>\n\n      <\/div>\n    \n    \n  <\/div>\n\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3938","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/felceazzurra.it\/en\/wp-json\/wp\/v2\/pages\/3938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/felceazzurra.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/felceazzurra.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/felceazzurra.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/felceazzurra.it\/en\/wp-json\/wp\/v2\/comments?post=3938"}],"version-history":[{"count":4,"href":"https:\/\/felceazzurra.it\/en\/wp-json\/wp\/v2\/pages\/3938\/revisions"}],"predecessor-version":[{"id":6023,"href":"https:\/\/felceazzurra.it\/en\/wp-json\/wp\/v2\/pages\/3938\/revisions\/6023"}],"wp:attachment":[{"href":"https:\/\/felceazzurra.it\/en\/wp-json\/wp\/v2\/media?parent=3938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}