About Us

For more than a century, Felce Azzurra has been synonymous with quality and tradition, offering products that pamper the senses and enrich your everyday life.

A fragrance for every thoughtful gesture

Thanks to continuous investment in innovation and development, Felce Azzurra has expanded beyond personal care to bring the multisensory well-being of fragrance to home cleaning, home scenting, and fabric care. A decision that quickly proved successful: Felce Azzurra is now widely recognized as a brand that spans multiple product categories. Today, as always, fragrance is at the heart of every Felce Azzurra product—carefully crafted, refined, and approved by our in-house master perfumer, the iconic “nose” of every fragrance house: a professional who “tastes” essences and aromas to create the perfect blend for every emotion.

Your well-being, a fragrance to share

Felce Azzurra is more than just a fragrance. It’s a gesture of care for you and your home—an embrace that envelops your senses and brings you serenity. Our fragrances, passionately crafted, bring well-being to you and those around you, turning every moment into one to remember. #IlProfumoDelTuoBenessere

Body Care

Born from the synergy between fragrance research and cosmetic science, our product range goes beyond basic body care, delivering a multisensory experience through intoxicating scents. Each product is enriched with unique, character-filled fragrances created for the whole family. Felce Azzurra delivers the best with its complete range: Bath & Shower, Bar and Liquid Soap, Intimate Wash, Deodorant, Body Creams, and Talcum Powder. With Felce Azzurra Essenza Italiana, each fragrance becomes a journey through Italy’s most authentic scents, inspired by flowers and fruits whose beneficial properties tell the story of our land. Finally, Felce Azzurra Uomo—designed for men’s needs—offers a complete line that turns every care step into a moment of pleasure: Shower Shampoo, Shower Gel, and Body Spray Deodorant.

Home Care

Paglieri’s expertise in fragrance now extends to the home, creating a range of Felce Azzurra products crafted for every need. From laundry care—Fabric Softener, Laundry Detergent, Hand-Wash Detergent, Scented Ironing Water, and Fragrance Sachets—to home fragrances that turn your space into an oasis of well-being: Air Freshener Sprays, Odor-Absorbing Scented Gel, Illuminated Electric Diffuser, and Reed Diffuser. And for household hygiene, discover products that blend performance with fragrance: Floor Cleaner, Streak-Free Glass Cleaner, Degreaser, and Anti-Limescale Bathroom Cleaner—keeping your home impeccably clean and beautifully scented.

The Fragrance of Quality and Innovation

Every ingredient and fragrance in Felce Azzurra products is the result of years of research and innovation. Thanks to our in-house Research and Development department and Perfumery Laboratory, we can offer products that not only meet the highest standards but also anticipate market trends. From a small artisanal workshop to a leading well-being company, Paglieri’s story is one of passion, innovation, and success.

Quality

Every Felce Azzurra product is the result of rigorous quality controls, ensuring it meets the highest standards. Both raw materials and finished products undergo physico-chemical and microbiological testing to guarantee total safety. In 1996, we became the first in our industry to achieve ISO 9002 certification—a testament to our commitment to customer satisfaction and quality. Today, our Quality Management System complies with the UNI EN ISO 9001:2015 standard—a commitment we uphold every day.

Production

From its origins as an artisanal workshop, Paglieri has transformed its entrepreneurial vocation into large-scale industrial production. With ultra-high-output automated packaging lines and continuous bulk production, we ensure maximum efficiency. An automated warehouse of over 10,000 m² ensures a steady flow of products to retailers, where Paglieri items always find space on the shelves—ready to bring well-being into every home.